DIGITAL MARKETING SUMMIT ASIA 2018

Asia's Leading Digital Marketing Summit Bringing Together Top Digital Marketing Professionals & Practitioners

10-14 Dec 2018, Mon-Fri (Updated)  |  Online  |  20+ Speakers

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Learn From Leading Digital Marketing Brands Participating In 2018

Themes To Expect At The Summit This Year

Every year, we work closely with industry leaders and practitioners in Digital Marketing to bring to you the most essential topics of the year. Join us for 5 days of the best curated content and bring your digital marketing game to the next level.

  • Paid Advertising

  • Content Marketing

  • Organic Traffic

  • Sales Funnel Creation

  • Marketing Analytics

  • Email Marketing

  • Copywriting

  • Market Research

  • Applied Psychology

  • Blockchain In Digital Marketing

  • AI, Data, & Bots

  • Tools & Softwares

  • Social Media & Online Selling In China

  • Influencer Marketing

  • Digital Ecosystem

Our Speakers For 2018

Mantazh Khanna

Mantazh is a passionate marketing and business development professional with more than 12 years of experience in Asia & USA in social media, digital marketing, business strategy and strategic partnerships. She currently leads Digital Channel Marketing for Asia in Microsoft (Consumer Devices & Sales) where she manages a territory of more than 11 countries focused on changing the digital retail landscape for Microsoft’s partners. With her strong focus on retail digital transformation, she can often be seen speaking at industry events and training retailers on Ecommerce and Omnichannel strategies.

Mantazh has an MBA from Harvard Business School, an MS from National University of Singapore and is currently based out of Singapore.

Mantazh Khanna

Digital Channel Marketing Asia Lead, Microsoft

Edric Subur

Edric is a technopreneur who is passionate about bringing innovative ideas to the world. He excels at marrying technology and people skills to create impact. As an Apps Growth Manager in Google, he works with fast growing apps companies to plan and execute marketing strategies from UX, measurement, to leveraging Google's full marketing solution suit to unlock their next growth potential. Prior to Google, Edric was leading SMB marketing for Twitter APAC and has worked for multiple tech startups including a few that he co-founded. Outside of developing business, Edric is busy developing himself - currently on his journey to completing #50BooksAYear, #5AmClub and #30DSlowCarb challenge.

Edric Subur

Apps Growth Manager, SEA, Google

Simrat Sawhney

Simrat Sawhney

Publisher Partnerships Lead, Southeast Asia for Audience Network, Facebook

David Fallarme

David Fallarme leads regional marketing for HubSpot, a software platform that helps businesses grow their traffic, leads and sales. David has successfully grown products across several industries. During his time with Electronic Arts, he led customer acquisition for several video games with millions of users. As the head of marketing for a B2B SaaS startup, he oversaw growth as the company went from thousands to multi 7-figures in annual revenue.

David Fallarme

Head of Marketing SEA & India, HubSpot

Sohan Maheshwar

Sohan is an Alexa Evangelist at Amazon. His role involves inspiring and helping people build incredible voice experiences using Alexa. He was a part of the Alexa launch in India which has seen the launch of 15,000 skills in a short span of time. Sohan has earlier worked as a developer evangelist for Gupshup and InMobi and has spoken at conferences around the world.

In his spare time, you will find him either consuming pop culture or tossing a frisbee around.

Sohan Maheshwar

Evangelist, Amazon Alexa

Xingyi Ho

Xingyi currently leads Canva's growth strategy across all international markets, where he helps the business to grow in a scalable and exponential manner. Prior to this, he spent more than 5 years building multiple profitable and award-winning online businesses.

Xingyi Ho

Head Of International Growth, Canva

Khaiyong Ng

Khai Yong is a pharmacist-turned-digital marketer who is currently the Head of Growth at Keyword Tool.

Founded in 2014, Keyword Tool became one of the world’s most popular tools for digital marketing and keyword research. Today it is used by millions of marketers, entrepreneurs, writers, SEO and PPC professionals from 230 countries across the globe. Our clients range from Fortune 500 companies such as Microsoft, Amazon and Sony, to SMEs, freelance entrepreneurs and bloggers.

Khai Yong's past professional experiences include heading the marketing division at NEXT Academy, a South East Asia-based Coding and Digital marketing school as well as managing the Facebook advertising division at Mindvalley, a global transformative education company. He has also spoke at digital marketing events hosted by MaGIC Malaysia, 500 Startups and Facebook.

Khaiyong Ng

Head Of Growth, Keyword Tool

Mellissa Lee

Mellissa is currently the Country Manager of GetResponse Malaysia, an email marketing and marketing automation SaaS platform for small and large businesses. Mellissa is very well versed in utilizing different platforms and tools to strategize, plan and execute high impact, scalable, ROI-driven digital campaigns and communications for audiences throughout Asia Pacific, through her previous experiences as the GM of Marketing for KFIT, Country Manager of KakaoTalk Malaysia, and VP of Operations at Rocket Internet Malaysia.

Mellissa Lee

Head of GetResponse Malaysia

Alfred Lua

Alfred Lua is a Content Crafter at Buffer, a leading social media management platform and a company known for its radical transparency and remote work culture. He is currently helping grow Buffer’s user base through inbound marketing. His specialization is content marketing where he has helped the Buffer blog reach over 1.5M monthly visits. In his free time, Alfred likes to do triathlons, read, and spend time with his family.

Alfred Lua

Content Crafter, Buffer

YuhWen Foong

Formerly an equity research analyst and an aspiring actress, Yuh Wen has worked through multiple tech based startups in Singapore. These startups in its various stages have gone on to become some of the most successful startups in Asia today. Her involvement in startups started early in 2011, when she was a business analyst at Cradle Fund, an agency under the Ministry of Finance that offers grants to tech startups in Malaysia for conceptualisation and commercialisation.

In October 2015, she made the decision to startup on her own based on a problem she wanted to solve for herself. The result of which is SushiVid, a platform that helps brands to find, hire and work with social media influencers for marketing campaigns at scale. The business have since helped thousands of influencers to obtain sponsorships from brands from all over Southeast Asia.

YuhWen Foong

Founder, SushiVid

Abhilash Murthy

Singapore Bot Pioneer, Abhilash Murthy has slapped a smile on tens of thousands of Singaporean commuters with his unique Bus Uncle bot. As a creative and a software engineer, he has added a uniquely personal experience to the impersonal and often frustrating Singaporean commute.

Acquiring over 50,000 users, 16 million messages, and more than 370 5-star reviews of out 400, Abhilash has iteratively learned and crafted how great conversations work. His team is now building a SaaS platform that will allow any business in the world to create and maintain a great chatbot like Bus Uncle.

Abhilash Murthy

CEO, Bus Uncle

Darian Goh

Darian Goh is a senior strategy planner for RevAsia, part of Media Prima, the largest media group in Malaysia. In his 4 years with RevAsia, he has grown brands such as SAYS, OhBulan, and Rojaklah into top social sites in Malaysia. On the other hand, Darian has also strategised for brands like AirAsia, Nestlé, AIA, and Petronas to reach millennials by leveraging on RevAsia through sponsored content. He has expertise in brand ideation, strategy and most importantly, knowing what the online world consumes and share.

Darian Goh

Content Strategist, REV Asia

Gerald Young

Gerald has been in the media industry for 13 years, being involved in multiple startups before making his way to InvolveAsia where he grew the affiliate network to be Southeast Asia's largest. At current, he is the Chief Marketing Officer at InvolveAsia and he manages the user and customer experience of both advertisers and publishers.

Gerald Young

CMO, Involve Asia

Korey Lee

Korey Lee joined the South China Morning Post in March, 2017 to spearhead the data operations of the 114-year-old news organization. Before joining the SCMP, Korey was Vice President of Analytics at KeyMe, a New York-based hardware startup that leverages computer vision technology and machine learning to provide an automated and seamless key duplication experience for customers across the US.

Previously, he was co-founder and CIO of SumAll, a connected data platform for over 500,000 businesses worldwide. Prior to this, he led the business intelligence and analytics teams at AppNexus and Squarespace. Korey has also worked in various capacities at Google, including revenue strategy, sales finance, payment operations, and business analytics.

He was previously with PriceWaterhouseCoopers in venture capital tax and audit. Korey holds a B.A. degree in Business Administration, and a B.S. degree in Economics from University of California Berkeley.

Korey Lee

Head Of Data Analytics And Insights, South China Morning Post

Ashley Dudarenok

Ashley has over 12 years of experience in digital marketing and Chinese social media, and she has worked with more than 130 brands and organisations from 30 countries in the past 7 years, helping perfect their digital strategies in China and the West. Ashley has conducted talks for both B2B and B2C brands and organisations, such as Cyberport, Richemont Group, Star Cruises, Sa Sa, Government of Kazakstan and many more!

Ashley Dudarenok

Managing Director, Alarice

Joshua Kong

Meet Josh Kong, Head of Insights at Ematic Solutions. With a background in Accounting & Finance, Josh got his start at Ernst & Young before starting branching out to several different industries. He has gone from building a business to joining Lazada and creating a global third party distribution channel before delving into the project management and the digital marketing industry in his current role at Ematic Solutions, a marketing intelligence company powered by A.I.

Joshua Kong

Head Of Insights, Ematic

Si Quan Ong

Si Quan (SQ for short) is part of the Customer Success / Marketing team at Ahrefs, a leading SEO toolsuite that helps you to grow your search traffic, research your competitors and monitor your niche. He is also currently curating a monthly newsletter where he shares his book recommendations, as well as summaries to help busy people read more.

In his free time, Si Quan reads and breakdances.

Si Quan Ong

Customer Success Manager, Ahrefs

Eileen Chan

Eileen is the co-founder and Head of People Operations at Content.co, which connects businesses to a global network of top marketing and content specialists on demand. Content.co's talent network is carefully screened for their specialist skill sets, domain expertise and soft skills with a focus on matching clients to the most qualified talents, with the right skills at their preferred budget. Content.co delivers scalable knowledge and talent solutions to its clients across diverse fields, including marketing, content, digital transformation and communications, among others.

Working with Fortune 500 businesses, government agencies and fast growth companies worldwide, Content.co has delivered solutions for global clients such as Unilever, Abbott and Grab on its most transformational initiatives. The company has been featured in Forbes and Marketing Magazine and was shortlisted in 2017 for the Disruptor of the Year award by Mumbrella.

Eileen Chan

Head Of People Operations, Content.co

Sachin Marya

Sachin, has been an entrepreneur in media business for the last 20 years. An architect by qualification, currently President of Franchise India, one of the largest consumer business media company with over 600 business shows in various verticals like Franchising, Retail, Entrepreneurship, Small Business and consumer categories. Sachin is also publisher of 3 leading business magazines and industry portals in Entrepreneurship, franchising and retail business.

Sachin Marya

CEO & Publisher, Entrepreneur

Peiru Teo

Peiru is the CEO of KeyReply. She leads projects for a wide range of enterprise level chat automation projects with clients like the Government, as well as e-commerce, logistics, multinational financial services and healthcare companies. Her family has been in the software development industry for more than thirty years. This has strongly influenced Peiru’s interest in technology and its applications in fundamentally improving how things work.

Peiru started her career as a management associate with Citi, and subsequently joined a private equity firm as an investment associate, managing investments over S$4 billion. As a seasoned entrepreneur, she has been featured in The Straits Times, Lianhe Zaobao, radio and media like Channel News Asia for entrepreneurship and utilizing technology to automate and transform businesses.

She is a valedictorian with a BEng from Nanyang Technological University.

Peiru Teo

CEO, KeyReply

Eleanor Jones

Eleanor is the Chief Growth Officer at Talenta Group, a blockchain & ICO consulting firm. She is also Co-Founder of Symphony, a next-generation blockchain platform to empower a data-driven economy. Previously, Eleanor served as Director of Digital Leadership for The Coca-Cola Company, supporting the company’s digital transformation. Previously, she held a variety of roles at Coca-Cola in Strategy & Planning and Customer leadership, both across Asia Pacific and ASEAN.

Eleanor holds an MBA from Emory University and a BA from University of North Carolina at Chapel Hill.

Eleanor Jones

Chief Growth Officer, Talenta Group

Professor Feida Zhu

Feida Zhu serves as Chief Scientist for Talenta Group & Co-Founder of Symphony, a next-generation blockchain platform to empower a data-driven economy. He is a tenured associate professor at Singapore Management University. He is a global expert in data mining, AI & block chain. He specialises in helping industry giants leverage big data & AI for a wide range of business applications. He has published 100+ papers, with multiple Best Paper Awards. He founded the Pinnacle Lab for Analytics, a multimillion-dollar collaboration with China Ping An Insurance Group, & DBS-SMU Life Analytics Lab with DBS Bank Singapore.

He holds a PhD from the University of Illinois at Urbana-Champaign.

Professor Feida Chu

Chief Scientist, Talenta Group

Sotirios Seridis

Sotirios is a Digital Strategist and founder of xyzLab, a boutique digital transformation firm. He with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Digital Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways.

Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios Seridis

Founder, xyzLab

Learn From Leading Digital Marketing Professionals In Asia

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Summit Agenda

(Timezone will be SGT or UTC+8)

Day 1 – 10 December 2018, Monday

  • 1PM
    Creating Fans - The Customer Journey Impact
    Mantazh Khanna, Digital Channel Marketing Asia Lead, Microsoft
  • 2PM
    Facebook Ad Tech & Audience Network
    Simrat Sawhney, Publisher Partnerships Lead, Southeast Asia for Audience Network, Facebook

  • 3PM
    The Role Of Data In Digital Marketing
    Korey Lee, Head of Data Analytics and Insights, South China Morning Post
  • 4PM
    A Practical Framework For A Digital Strategy
    Sotirios Seridis, Founder, xyzLab
  • 5PM
    SaaS Growth Hacks

    Khaiyong Ng, Head of Growth, Keyword Tool

Day 2 – 11 December 2018, Tuesday

  • 1PM
    Growing The Buffer Blog From 1M to 1.5M Visitors A Month
    Alfred Lua, Content Creator, Buffer
  • 2PM
    The Future of Apps Marketing & What Google Has Learned From The Asia Region
    Edric Subur, Apps Growth Manager (SEA), Google
  • 3PM
    How To Create An Effective Influencer Marketing Campaign?
    Yuhwen Foong, Founder, SushiVid
  • 4PM
    A Look Behind The Scenes - What Email Marketers Need To Know
    Joshua Kong, Head of Insights, Ematic Solutions
  • 5PM
    How Affiliate Marketing Fits Into A Company's Media And Sales Plan
    Gerald Young, CMO, Involve Asia

Day 3 – 12 December 2018, Wednesday

  • 1PM
    Marketing and Sales Has Changed
    David Fallarme, Head of Marketing SEA & India, Hubspot
  • 2PM
    3 Things I've Learnt Over 5 Years Of Branded Content Marketing In SAYS
    Darian Goh, Content Strategist, REVAsia
  • 3PM
    Reddit Hates Blatant Marketing: Here's How You Can Still Get Thousands of Visitors From Reddit
    Si Quan (SQ) Ong, Customer Success Manager, Ahrefs

  • 4PM
    Unlocking International Growth At Scale
    Xingyi Ho, Head of International Growth, Canva
  • 5PM
    Chatbots: How To Get Started And Avoid The Common Pitfalls
    Peiru Teo, CEO, KeyReply

Day 4 – 13 December 2018, Thursday

  • 1PM
    What Does It Mean For Your Brand In A Voice-Centered World
    Sohan Maheshwar, Alexa Evangelist, Amazon Alexa
  • 2PM
    Introduction To Blockchain & Its Implication For Marketers
    Eleanor Jones, Chief Growth Officer, Talenta Group
    Professor Feida Zhu, Chief Scientist, Talenta Group
  • 3PM
    Content Marketing Through Service Journalism
    Sachin Marya, CEO & Publisher, Entrepreneur India

  • 4PM
    Because Robots Are People Too
    Abhilash Murthy, CEO, SG Bus Uncle

Day 5 – 14 December 2018, Friday

  • 1PM
    5 Epic Marketing Campaigns In China You Must Know About
    Ashley Galina Dudarenok, Managing Director, Alarice
  • 2PM
    From A Web Visit To Conversion – 6 Proven Marketing Automation Workflows
    Mellissa Lee, Head of GetResponse Malaysia
  • 3PM
    5 Things I Learned About Hiring High Performers: Lessons From Working With 500+ Agile Marketing Teams
    Eileen Chan, Head of People Operation, Content.co
  • 4PM
    How We Grew From Beta Launch To 6,000 Marketplaces In 18 Months Through Growth Hacking
    Kenneth Low, Co-Founder, Arcadier

* Agenda is subjected to changes

Browse Digital Marketing Products & Services As You Learn From The Summit

When you sign up for Digital Marketing Summit Asia 2018, you will also be able to access Asia's first online digital marketing focused marketplace to buy and sell your products and services!

Testimonials From Past Participants

  • Thanks for organizing the Digital Marketing Summit. I have been blessed with the range of content and speakers, and also been very impressed with the way the entire web-conference format was rolled out, and the way that you connect with and relate to people. You did such a great job!!!
    Yu Khing Poh, CMO Yu Khing Poh, CMO ROHEI Corporation
  • Thank you to organisers for organising the Digital Marketing Summit! The curation of content was fantastic, and we were able to cover a wide breadth of topics in a very short time. We'd recommend anyone who wants to learn more about digital marketing to attend this event.
    Adam Tan Adam Tan

Over 40,000 Participants Joined Us In The Past Summits

Will you be one of them this time?

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Frequently Asked Questions

Who should attend the summit? +

No matter where you are in your Digital Marketing endeavor or business growth, you will find valuable content among our 30+ industry experts.

If you are just starting out or have little experience in digital marketing, you will get specific advice on possible business models and create your very own sales funnel.

If you have a business but are struggling to build your audience, our experts will share the steps you need to take towards traffic generation and conversion tools to magnify and monetize your efforts, getting the most out of your investments.

If your audience is growing but not as fast as you would like, learn how to accelerate your current efforts through strategic marketing positioning via superior copywriting and market research knowledge and further streamline your efforts via the latest marketing automation and analytic techniques.

There is truly something for everyone at Digital Marketing Summit Asia 2017,  but we often see that those that are the most successful, are willing to do the work. So, come prepared with an open mind, ready to take notes, soak in the wealth of knowledge and apply them relentlessly!

Where is this event located? Do I have to travel there? +

Fret not, you will not need to travel as the event is 100% virtual and online!

In order to cater to audiences who may not be able to travel due to their busy schedules, we have designed Digital Marketing Summit Asia in such a way as to allow you to consume the knowledge in a way that works for your life, by having the summit 100% online. As long as you have an internet connection, you can attend wherever you are geographically located in the world.

How do I watch the live sessions? +

Once you claim your free ticket, you will receive several email reminders in your inbox every day of the event giving you specific links to access all of the keynote and masterclasses that are installed for you. Simply login and follow the easy instructions stipulated. You will also be able to view the live sessions on any computer, tablet or mobile device.

Where can I find recordings from previous Summits? +

We've received a lot of questions about the possibility to view videos from the Summits in 2016 and 2017 - and now we're giving you the chance to make them your own! You can purchase the ultimate Digital Marketing Vault here. And we've got some amazing discounts on it, for a limited time!

I can’t attend all the live sessions. Will I get a recording? +

Yes, we have taken this into consideration and would like to offer you with an upgrade to the All Access Pass to get LIFETIME ACCESS to all the recordings of the masterclasses, panels and advanced training sessions, as well as $1,000’s in exclusive bonus resources and special deals. You'll get the details about it in an email once you sign up for the free pass!

Sponsors 2018

About Digital Marketing Summit Asia

Digital Marketing Summit Asia was established in Singapore in 2015, with the mission to help marketers and businesses in Asia be equipped with essential digital marketing knowledge, in a collective effort with leading professionals in the region.

Our speakers have wide experience in the digital field in Asia and understand local markets of the region, so the knowledge presented will be as relevant, practical and fresh as possible. With an overwhelming response after the first Summit to expand regionally, we decided to move the event online to allow more people all around Asia to participate in this event.

Have questions? Send us an email at hello@dmsummit.asia.