Basheer Cassim
Founder and CEO

Basheer is the Founder and CEO of Leadbook, a game-changing marketing technology platform for outbound prospecting.

The Leadbook Platform solves some of the most painful problems in the outbound sales process sourcing the right prospects, personalizing content at scale, and generating marketing leads.

Basheer brings a diverse business experience having led functions in Sales, Marketing & Finance. He is a serial entrepreneur with successful track record of delivering outstanding value to shareholders. He was part of the executive team taking his previous company to IPO on Nasdaq. Prior to Leadbook, Basheer spent 20+ years in the cloud software, analytics and networking industry in the US, Europe and Asia Pacific region in senior roles for innovators such as ServiceSource, Eurobios, Lucent Proxim & Dell. Basheer has a passion for building global technology companies from start-up to IPO.

Basheer’s core expertise is about executing game-changing strategies, international sales leadership and building best-in-class teams. He holds an MBA from the London Business School and a Master in Finance from the University of Paris at Dauphine. Basheer has served as a board advisor of start-ups in Data Science & Cloud Applications. He is an avid hiker and world history enthusiast.