Facebook advertising spend is growing at massive rates all around the world. In Asia alone it’s grown by 68% to $1.4 billion in Q4 last year! This is happening as more advertisers are finding great results and moving more of their advertising budget to Facebook and Instagram. A major influencer behind those results are the constantly improving, more engaging and immersive ad formats that drive higher click-through rates and conversion rates across the platforms’ 1.8 billion active users.
The team at Smartly.io follows and tests all these new changes with their customers to find ways to make them even better through automation and innovative solutions.
An example of the recent and still developing ad formats are Canvas Ads, which Smartly.io has now automated to make them more dynamic and relevant without extra effort.
Canvas – A full screen mobile ad in the news feed
When Canvas Ads first launched last year there was a lot of excitement around the creative opportunities it offered. Canvas has driven great results, but it may require a lot of manual work to use at scale. Until now.
One of the key selling points for Canvas is that it’s in line with all the trends. People are spending more and more time on mobile. In fact, up to 54% of digital time is spent on apps. People are also very quick to abandon slow loading mobile sites, with 40% leaving a site if it takes more than 4 seconds to load. Canvas is a post-click, full-screen mobile ad experience on Facebook that loads so quickly it easily solves this problem.
“Canvas was our best ad format in Q4 2016, and we’ve seen up to 3x better results compared to our KPIs. Using Smartly.io’s Automated Canvas Ads with dynamic targeting, we’re finally able to scale them by supporting multiple city/zone launches at once.” Yoann Pavy, Paid Social Manager at Deliveroo.
Now creating and editing Canvas ads in scale is easier than ever – see the video here to learn how to do this. Automated Ads is Smartly.io’s own implementation. To Facebook, these campaigns are just like regular campaigns, Smartly just creates and updates them automatically for you.
Make sure to learn more here if you want to discover the best possible way for creating and scaling Automated Canvas Ads!