Digital marketing is one of the most lucrative industries and highly demanded skills in the modern world.
With a laptop (or just a mobile device) and Internet connection, there is really no limit to what you can potentially accomplish and make through digital marketing, is there?
Especially when you can now reach millions of people around the world with your message or product in a matter of hours.
The demand for effective digital marketing skills has never been higher, but the supply has not caught up. This discrepancy means the perfect opportunity for you to demonstrate your value and competency in the marketplace – you just need to make sure you’ve the right skills in place.
If you want to set yourself apart from the competition and establish yourself as an in-demand marketing professional (or that sharp business owner with epic marketing chops), you’re in good company.
The Digital Marketing Summit Asia 2017 brings together top practitioners from all across Asia, who lead successful digital marketing campaigns and/or run their own successful marketing business. They’re in the trenches everyday, testing what works and bringing in the dough.
Honestly, we can’t think of many others more suitable than this colossal group of speakers we have had over the past three years of the Summit to unveil to you what they know about digital marketing.
We can’t wait for you to join us when the Summit goes live 24-28 April 2017.
If you want to stay relevant in the fast-moving world of digital marketing, get results, and mingle with the best minds in the industry in Asia, join the ranks and grab the All Access Pass created just for you.
Here’re the steps we have identified that you can take in this Summit to get to the next level:
1. Get familiar with a range of digital marketing skills – be like a swiss army knife.
With the rising complexity in digital marketing today, it’s often not good enough to be familiar with just one or two marketing channels.
As the old saying goes, “To the man with only a hammer, every problem looks like a nail.” If you only know a few aspects of digital marketing, it might not make you the most effective problem solver as a marketer.
Great marketers pay attention to the various available channels out there and the trends that reflect their target market’s behaviors (not necessarily to be confused with jumping on every bright shiny object) so they can be fast to react, if they have to.
Important skills within digital marketing include: SEO, Mobile, Paid Advertising, Social Media, Email, Copywriting, Analytics, Content Marketing, Automation, and sooner than later, Programmatic and many forms of data-driven marketing.
The Summit carefully curates the topics to ensure that you stay up to date with what’s happening.
2. Get your hands dirty and implement.
Each year, the speakers at Digital Marketing Summit Asia craft the masterclasses to be as actionable as possible. Because we believe in the power of implementation over passive learning.
Set aside some time between 24-28 April 2017, take lots of notes, and implement like crazy.
There’s no shortcut here. Every successful marketer will tell you that they learned the most from getting their hands dirty, consistently testing and learning.
But if you’re unable to take the time out during the Summit week, the All Access Pass gives you lifetime access to review the sessions anytime you like. Our in-house team has even created notes and guides for you based on the sessions to follow through with the implementation.
3. Network and leverage on the strengths of others in marketing.
Great marketers learn from other great marketers.
This is why we have created a private networking group (where the speakers are in) and also have exclusive meetups.
When you interact with the best, you not only learn what’s working, you learn about their mindsets and attitude they adopt when it comes to marketing.