[text_block style=”style_1.png” align=”center” font_size=”18″ font_color=”%23000000″ bottom_padding=”30″]Sotirios is a Digital Strategist and founder of xyzLab, a boutique digital transformation firm. He with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Digital Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.